Education: I have a Bachelor's degree in Administration from the National Autonomous University of Mexico with a semester abroad at the University of Northumbria and a Master’s joint degree in Tourism Management from the University of Southern Denmark, the University of Ljubljana, and the University of Girona.

Work experience: I started working part-time early in my career as an intern in a digital marketing startup (DC Estrategia) and then a market research multinational company (Nielsen), in both places my tasks were related to strategic communication and data analysis. Later, I started a full-time job at a pharmaceutical company as a Marketing Assistant (Sanfer). Then, I started working in a mass media company (Televisa) that operates 18 casinos in Mexico. There, I had a Strategy Supervisor position and my tasks were related to strategic management and new casino openings. Then, I changed to a Strategic Alliances Manager role, where I helped to develop marketing and user experience strategies. Later on, while studying for my Master's degree, I worked part-time as a Junior Investigator for a Future of Work project with the GPAI and also as a part-time Marketing Strategist for a tech startup that develops a platform for Augmented Reality creation (Hololink).

My experience

PhD: During my Master's studies I became involved with projects related to the human side of technology. After writing my thesis on intelligent automation in the service sector, I decided to continue this research journey with a PhD. I investigated digital transformation from an organizational and managerial perspective in the context of healthcare. If you want to know more about the project you can read this blog post here or the full PhD dissertation here.