Hi! I'm Alejandra Rojas. I hold a Ph.D. in Business Development and Technology from Aarhus University, where I was part of EINST4INE project. My work explores digital transformation from an organizational and managerial perspective, focusing on paradoxes. Whether in academia or industry, I thrive on solving complex challenges and shaping the future of work and technology.

Topics and interests

Digital transformation.

  • Implementing digital technologies

  • Emerging technologies (e.g. AI & robotics)

  • Data-driven digital strategies

  • Innovation management

Future of work.

  • Job transformation with AI

  • Change management

  • Interdisciplinary collaboration

  • New ways of organizing

Sustainability and tech.

  • Responsible innovation

  • Cultural and social sustainability

  • AI Ethics

  • Meaningful and decent work

RECENT POSTS

I enjoy writing and sharing my ideas. Here you can find blog posts about my academic research in a more casual style.

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